Stick to it

By Randy Baker

Pivot! Pivot! Pivot!

Seriously…it has been a long time since I have heard such BS…

A month ago, your “expert” business was doing fine…

You were providing solutions…
Fixing stuff…
Solving problems.

But today…not so good, right?

Things have changed…
Peoples problems have changed…

So the experts tell you to pivot…
To do something new.

WORST ADVICE EVER!

If something doesn’t work…. Give up and try something else?

Why not just find a better way of doing what you are great at…
Especially when the cause of the change is not related to you – or your client?

Why stop doing what you are good at to try something else?

Here’s a better solution…

Your product and solution are probably still top notch…
But it is your messaging that is wrong in today’s world…

Fix your messaging to apply to tomorrows problems…

And deliver the solution you know will work…
Just like you always have…

And you will be in a great position in the future.

Don’t pivot… refocus, rebrand and rebuild with tomorrows needs in mind.

This is how The Core does it…

And now you can too.
The Core: Your answer to the pivot!

Let’s go.