Who said you can’t do it by yourself?
In the early 1990s, James Redfield’s self-published spiritual adventure, The Celestine Prophecy, shocked the book world by selling millions of copies through word- of-mouth marketing. Now, another book exploring the big questions about God and love has done it again. In just over a year, William “Paul” Young’s novel The Shack has sold more than 3.8 million copies.
In 2005, the Oregon-based father of six took The Shack—a spiritual parable about the tragic loss of a family’s young daughter—to Office Depot to make copies for Christmas presents. He made 15, passed them out to family and friends, and thought little more about it.
“I’m an accidental writer,” Young says. “I’ve always written, but the creative stuff has been for gifts. I have no formal writing education. It never crossed my mind to be published.”
That is, until Young began receiving e-mails from people he didn’t know, telling…
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